The objective for this project was to create a new logotype for a 4-star and above hotel of our choosing. The hotel of my choice was the Grand Mayan in Los Cabos. Upon researching the resort hotel I discovered that they use imagery inspired by Mayan mythology. I took a liking to the serpent imagery used in statues at the resort and decided to incorporate that into my design. I also decided to incorporate a golden yellow as a part of the logo and branding to provide a feeling of luxury.
![](https://cdn.myportfolio.com/f5d93427-5a19-4f37-bf18-0af85e448582/467d69a5-5422-4642-8f8d-3c1d78afc6cb_rw_1920.png?h=d9d72b397a2dd3ab50d55f5fe1500dbb)
![](https://cdn.myportfolio.com/f5d93427-5a19-4f37-bf18-0af85e448582/cb7db4df-50a8-4506-bb29-88ed87860ceb_rw_1200.jpg?h=cad1fdafbffa25b18914dc697f369f79)
Final Logo with color variations
![](https://cdn.myportfolio.com/f5d93427-5a19-4f37-bf18-0af85e448582/d4749d9f-73b4-44b8-b526-c84f6f8168d5_rw_1200.jpg?h=12c93540446b13d40f6873ee996a96b1)
![](https://cdn.myportfolio.com/f5d93427-5a19-4f37-bf18-0af85e448582/bc6c7992-64b4-4873-8dd9-44f3a4c681ee_rw_1200.jpg?h=7538146b54c5aa06a0749f45fa9db482)
Logo Applications
![](https://cdn.myportfolio.com/f5d93427-5a19-4f37-bf18-0af85e448582/52b7eeb7-f7d8-47ba-aacd-3811f717e18c_rw_3840.png?h=bf69907beae28e18503a29f430842d40)
![](https://cdn.myportfolio.com/f5d93427-5a19-4f37-bf18-0af85e448582/843efd67-4efa-405f-b67d-9e1a75fb0b83_rw_3840.png?h=1ba944d12a30d0ba3956d70b5d4cedf8)
![](https://cdn.myportfolio.com/f5d93427-5a19-4f37-bf18-0af85e448582/7200c349-a34d-40c2-977a-6802f6811604_rw_3840.png?h=da5763c7a1720a1f533744c5d8edcb4f)
![](https://cdn.myportfolio.com/f5d93427-5a19-4f37-bf18-0af85e448582/fa7a26f1-8b1d-490e-b510-15100716bb0b_rw_3840.png?h=63597cdbc1a496b3f4511727e2d6856d)